Slash 年化总收入达 5 亿美元，Victor 详述 SuperSMB 生意

Victor Cardenas 说，Slash 上个月的年化总收入超过了 5 亿美元，去年约为 1.5 亿美元，再前一年约为 5000 万美元。公司规模在扩大，增长也在加快，团队却不到 100 人。他写这篇文章时 25 岁。

他将 Slash 称为有史以来增长最快的金融科技公司之一，并把增长几乎全部归因于：比竞争对手更擅长为真正的 AI 原生创业者开发和销售产品。他用 100 倍来形容这种优势。

文章围绕三件事展开：SuperSMB 的兴起，如何找到并卖给这些客户，以及如何为他们做产品。SuperSMB 指的是团队非常精简、收入却很高的企业。

SuperSMB 是什么样的公司

Victor 认为，AI 正带来创业者数量的快速增长。他列出了几组数据：美国新设企业申请数在 2025 年约为 560 万份，比 2019 年的 350 万份增加约 60%；每隔 26 秒，就有一家 Shopify 商店获得第一笔销售；2025 年的 Stripe Atlas 创业公司在成立后头六个月的收入中位数，比 2024 年对应公司高 39%。在他看来，从零快速增长到数千万美元的现象已经不限于科技公司，其他行业的企业也在加速成长。

Slash 客户每月支出数十亿美元，平台上存放的资产也达到数十亿美元。Victor 用自家平台的数据描述这批创业者：

• 他们很年轻。平台超过 88% 的资产来自创始人未满 35 岁的企业，这类企业也贡献了 72% 的支出。
• 他们常常同时经营多家公司。Slash 上 40% 的公司，其所属创业者在平台上还拥有至少另一家公司。
• 业务增长很快。每月经 Slash 流转的数十亿美元支出中，65% 来自过去三年、也就是 ChatGPT 推出后成立的公司，25% 来自过去十二个月成立的公司。
• 雇员很少。Slash 客户的中位画像是每月有数十万美元的卡支出，但只有几名员工。
• 他们来自世界各地。AI 与互联网让全球企业主都能向美国消费者和企业销售，越来越多创业者以美元做生意，Slash 为他们提供服务。

Victor 相信，这批企业将在未来十年变得非常重要。他预测，到 2035 年，美国银行持有的企业存款中，超过一半会来自 ChatGPT 推出后才注册成立的公司。他认为，包括银行在内，今天不少主流产品并非为 AI 原生创业者设计，也跟不上他们的需求，因此为这一快速成长群体开发专门产品存在机会。

怎样找到他们并完成销售

Victor 看重 SuperSMB 同时具备的两项特点：公司收入可观，交易金额可以很大；没有复杂官僚层级，销售又能很快完成。他认为，这改变了传统 B2B 销售周期与年度合同价值之间的取舍：企业客户通常成交慢但金额高，普通中小企业成交快却金额小，SuperSMB 有机会兼得两者。

但这些公司并不好找。Slash 不用 Clay 或 ZoomInfo，也不做陌生电话销售或冷邮件。Victor 提出了三项做法：

1. 赢得客户信任，让客户带来转介。只靠 LinkedIn，很难找出哪些两到十人的团队已做到数千万美元收入；客户需要成为最好的销售者。
2. 深入行业。加入重要群聊，关注关键论坛，参加会议。有些行业的 SuperSMB 明显更多，如果不成为行业专家，就会被甩在后面。
3. 从第一天就让客户获得真人服务。不能按客户的员工数设置高级支持门槛；这批创业者一开始就需要受到重视。

他还说，一个销售人员在一年里带来超过 1 亿美元收入是可能的，并举团队中的 @nickbruhman 和其他同事为例。

怎样为 SuperSMB 做产品

Victor 说，Slash 的每一部分产品都围绕 SuperSMB 设计，主要包括以下方向。

从一开始就面向全球。 全球创业者可以用 Cursor 开发软件，通过 Shopify、Amazon 向美国消费者卖实物，再用 Meta 投广告，他因此质疑他们为什么还难以便捷地使用美元。Slash 将其美国市场标准的产品向全球互联网创业者开放，活跃客户已覆盖 40 多个国家。他建议，从第一天就把全球市场纳入设计。

让 Agent 也能使用。 用户在 Slash 仪表盘上能完成的每一个动作，都可以通过 API 或 MCP 完成。Victor 认为，SuperSMB 是 API 和 MCP 的重度用户，并不想为了操作而登录界面，产品应允许他们通过 Agent 调用。

理解行业。 营销代理机构、医疗美容机构、数据标注公司和批发商的财务流程、营运资金需求并不相同。Slash 为已进入的细分行业开发互补的专用工具；Victor 认为，这比横向通用产品能节省更多时间和资金。他判断，如今开发软件已经容易，缺乏行业差异化的产品很难成功，SuperSMB 期待的是面向自身行业的价值。

尽量在一个平台解决完整需求。 企业主想把时间用于改进产品和获得客户，不想花时间管理后台事务。Slash 因此提供四类会计产品：开票、账单支付、费用管理和会计自动化；同时把支付处理、银行服务、稳定币支付、外汇和发卡放在同一平台，并提供多实体管理体验。

Victor 说，过去二十四个月，Slash 作为客户主要银行业务合作方的比例，从不足 20% 升至超过 80%。在他看来，这批客户希望少用工具而非多用工具，又倾向于自己开发；外部产品必须能一次解决很多问题，才值得考虑。Slash 希望为他们解决的是完整的财务需求。

积极定价，靠降低内部成本增加利润。 SuperSMB 经常没有外部融资，很在意盈利能力。Victor 认为，不能傲慢地假设自己的价格可以高于竞争对手。Slash 自身团队也很精简，因此能够提供有竞争力的费率；他的建议是通过降低内部成本增加利润，而不是向最终客户涨价。

Slash 接下来要做什么

Victor 将公司的目标描述为成为全球最受欢迎的企业银行业务平台。他说，这个使命很直接，但极难实现；公司正在招聘有抱负、愿意努力工作的人，有意者可以按原文地址 victor @ slash . com 联系。

原文特别注明：Slash 是金融科技公司，不是银行；银行服务由 FDIC 成员 Column N.A. 提供。

Last month, we crossed $500m in annualized gross revenue, up from roughly $150m last year and $50m the year before. Our business is getting larger, and our growth is accelerating. Slash is one of the fastest growing fintech companies of all time, and we have a team of under 100 people.

Our growth can be almost entirely attributed to the fact that we are 100x better at building for and selling to truly AI native entrepreneurs than our competitors. In this article I’m going to talk about three things that helped me build a half a billion dollar revenue business by 25: The rise of the “SuperSMB”, very lean companies with tons of revenue. How to find and sell to the “SuperSMB”. How to build product for the “SuperSMB”. Bookmark this, my promise is that this will be the MOST valuable read of your week.

THE RISE OF THE SUPER-SMB AI is causing a Cambrian explosion of entrepreneurs. In the last three years: U.S. business applications reached roughly 5.6 million in 2025, up about 60% from 3.5 million in 2019. Every 26 seconds, a Shopify store makes its first sale. The median Stripe Atlas startup generated 39% more revenue in its first six months in 2025 than its 2024 counterpart. The “fastest from $0 -> $XXm” isn’t a phenomenon that’s restricted to tech companies. Businesses are growing faster in every sector of the economy. These entrepreneurs are young. Slash customers spend billions of dollars every month, and hold billions of dollars on platform: Over 88% of the assets on the Slash platform belong to businesses with founders under the age of 35. 72% of the spend on Slash is done by businesses with founders under the age of 35. These entrepreneurs start many businesses. 40% of the companies on Slash are owned by an entrepreneur that has at least more than one more business on the platform. Their businesses grow incredibly fast. 65% of the billions of dollars in spend that flow through the Slash platform every month come from businesses that were started in the last 3 years (post ChatGPT!), and 25% come from businesses that were started in the last 12 months. They don’t employ that many people. The median Slash customer spends hundreds of thousands a month on their card, but only has a few employees. And they’re from all over the world. AI and the internet have made it possible for business owners all over the world to sell to the US consumer and business. Entrepreneurs worldwide are increasingly doing business in dollars, and Slash is powering all of them. We believe they are going to be running the world in 10 years I predict that by 2035, over half of all the business deposits held in US banks will come from businesses incorporated post the launch of ChatGPT. The most popular products of today – including banks – were not built for, and cannot keep up with the AI native entrepreneur. You have a massive opportunity to build a product tailored to this ultra fast growing sector of the economy.

HOW TO SELL TO SUPER-SMBs Selling to SuperSMBs is a cheat code if you want your business to grow quickly. They are businesses that can both make you a lot of money (because they are big) and are fast to close (because they are not bureaucratic at all). This is unprecedented in the history of business. Typically, B2B companies had to trade off between sales cycle and ACV: Enterprises = take long to close, but make you a lot of cash. SMBs = faster to close, but don’t make you that much money. You do not have to make that tradeoff if you sell to SuperSMBs.

However, it is not that easy to find them. Slash does not use Clay or Zoominfo. Slash does not do any cold calling or cold emailing. Without giving away all of our secret sauce, you have to at least do these three things: Earn your customers’ trust so you can unlock referrals. You are going to have a brutal time trying to find which 2-10 person teams are doing multiple 8 figures in revenue by checking LinkedIn. Your customers need to be your best sales people. You need to be on the ground. Join every big group chat, stay on top of every important forum, and go to every conference. There are some industries with many more SuperSMBs than others. If you are not an industry expert, you will be left behind. Put a human in front of your customers. You cannot gate premium support to businesses with a certain amount of employees. You must roll out the red carpet for these entrepreneurs on day 0. It is physically possible for one salesperson to bring in > $100m in revenue in a year. @nickbruhman and others on our team are living, breathing examples of that:

HOW TO BUILD FOR SUPER-SMBs Every part of the Slash product was engineered with SuperSMBs in mind. Build a global product from day 0 Entrepreneurs globally can use Cursor to create amazing software, Shopify/Amazon to sell physical goods to the US consumer, and Meta to advertise to them. So why can’t they easily access the dollar? Slash makes its American-caliber product available to internet entrepreneurs all over the world, and has active customers in over 40 countries. SuperSMBs are everywhere. Be global from day 1. Be agent ready Every action a user can perform via the Slash dashboard they can perform via our API or MCP. Nobody wants to log into your UI. SuperSMBs are API and MCP power users. Make your product available to them agentically. Be industry aware Marketing agencies, med spas, data labeling companies, and wholesalers all have different financial workflows, and different working capital needs. Slash builds bespoke, complementary tooling for all the niches it has a presence in, saving our customers much more time and money than our horizontal competitors. Making software is trivial now. Products with no industry differentiation will never make it. SuperSMBs expect you to deliver differentiated value for their niche. Be an all-in-one Business owners want to spend all of their time making their products better and getting more customers. They do not want to spend any time thinking about their back office. Slash eliminates the need for that by offering: 4 accounting products (invoicing, bill pay, expense management, accounting automation) Processing, banking*, stablecoin payments, FX, and issuing via one platform A delightful multi-entity experience. As a result, we’ve gone from being the primary banking partner for less than 20% of our customers to over 80% of them in the last 24 months. SuperSMBs want to consume less tools not more. They have a bias towards building, and so won’t consider your solution unless it solves a lot of their problems. In our case, they solve all of finance for them. Price aggressively SuperSMBs are often bootstrapped and care about profitability. Don’t be arrogant and think you can charge more than your competitors. Slash has some of the best rates out there, and we're able to price so aggressively because we are a very lean company ourselves. Grow your profit by cutting your internal costs, not jacking up prices for your end user.

WHAT’S NEXT FOR SLASH We have a straightforward, but extremely difficult mission of becoming the most popular business banking platform in the world. If you’re ambitious, incredibly hard working, and want to help us build the world’s next great financial services business, we’re hiring. Email me at victor @ slash . com if interested.

• Slash is a financial technology company, not a bank. Banking services provided by Column N.A., Member FDIC.